Certitum is a solo fractional GTM practice based in the Seattle area.

I’ve spent 25+ years in sales, sales leadership, channel building, and go-to-market roles—both inside companies and helping them from the outside. The through-line is the same: get the motion right, then execute with discipline.

How I work: I don’t sell vague “strategy.” I sell clarity and capacity.

Most engagements start with a conversation about where you are stuck—unclear Ideal Customer Profile (ICP) or Unique Value Proposition (UVP), messy messaging, inconsistent pipeline process, or simply not enough senior GTM bandwidth. From there we choose the lightest effective option:

• Pure advisory if you mainly need a strong sparring partner

• A fixed Foundation project if you need a clear plan and decision package

• Fractional capacity if you need someone to own and drive specific work

I stay close to the work. That means written notes, clear priorities, and regular reviews so you always know what’s moving and what isn’t.

What I don’t do: I don’t run large agencies, manage big media budgets, or pretend to be a full marketing department. I’m most useful when the bottleneck is judgment, prioritization, and getting the GTM system working—not when you need dozens of campaign assets produced every month.